A SIGNIFICANT EVENT occurred in Bourne twenty years ago signalling a
milestone in provincial journalism. Local newspapers throughout the country were
amalgamating and closing yet a small market town with a population of under
10,000 suddenly found itself with a newspaper all of its own for the first time.
It was called the Bourne Local.
Until then, Bourne had depended on the coverage of its life and times on
newspapers from nearby towns, notably the Stamford Mercury and the
Lincolnshire Free Press at Spalding, both publishing what is known in the
trade as slip editions, additional pages containing items of interest and
therefore justifying the title of “Bourne edition” which would attract
advertising from the area, column space paid for by business and industry which
is the necessary lifeblood of provincial newspapers if they are to survive.
This had been the situation ever since local newspapers began circulating in the
area in 1695 with the launch of the Stamford Mercury, now England’s
oldest provincial newspaper, and continued for the next three centuries until a
young publisher spotted the gap in the market. He was David Moore, then aged 33,
who had ten years of media experience in newspapers and local radio and decided
that the town needed a newspaper it could call its own and so the Bourne
Local made its appearance on Thursday 5th October 1989. It was immediately
accepted by the town and although growth was initially slow, there has been a
continuous programme of expansion ever since and it has now become an integral
part of the community, a fitting tribute to one man’s vision while this week
marks the 1,000th issue.
While national newspapers report the momentous events at home and abroad, it is
the role of our provincial newspapers to chronicle the smaller occurrences so
important in our lives, the hatches, matches and despatches as the births,
marriages and deaths are known in the trade, the hopes and fears of those who
live in the town, the successes and failures, anniversaries, records and
parochial events which were in earlier times discussed on market day around the
butter cross but here to be read in print and copies despatched to interested
friends and relatives around the country and indeed the world. The local
newspaper is an essential part of our lives in a small community and so it has
been with the Bourne Local.
It began that autumn from rented office space at the old prefabricated huts in
Queen’s Road that had been vacated by the then Robert Manning School, the first
few editions being handed out free and published fortnightly, becoming a fully
fledged weekly from December 7th with a cover price of 10p and printed by a
Lincolnshire firm, Mortons of Horncastle Ltd. Within a few months, the offices
were moved to new premises in a newspaper shop in Abbey Road and then to the red
brick former stable block behind the market site, small and even cramped but
always a hive of activity.
David Moore originally ran the newspaper with the help of his wife, reporter
Charlotte Beattie, and between them they had managed to turn it into an
established institution with a small band of loyal correspondents around the
district who sent in regular reports about happenings in their area. But in
December 1998 they decided to move on to pastures new and the newspaper was sold
to Ashwell Associates, a publishing group based at Oakham, Rutland, although the
new owners wisely kept to the old format and despite editorial developments and
new features, the newspaper continued to appear much in the same style as
before.
Soon the name was shortened to just The Local, a title that still clung
to the old values of district reporting, where people matter more than events,
and so we find it full of names, wedding guests and mourners at funerals, club
officials, prize winners, footballers, cricketers and anglers, mums and dads and
children, people, people and more people. As the newspaper expanded, embracing
the new information technology as it went, more space was needed and so the
editorial and advertising departments moved to larger premises at No 28 West
Street which they still occupy, a central position that enables callers arrange
their advertising, leave a news item or merely buy a newspaper.
Bob Feetham, the new publisher, was an experienced journalist of the old school
with a background in sports reporting and under his watch The Local
developed the sports coverage that remains its hallmark today. Most issues
devote several pages to a wide variety of activities that are going on around
the district in the evenings and at weekends with a team of correspondents to
keep the copy coming in because apart from match reports on rugby, football at
all levels, swimming, gymnastics, golf, hockey and athletics, they also carry
columns of results, tables and fixtures for many other sports such as bowls,
cribbage, darts, pool and table tennis.
The annual sports awards began at this time with readers choosing the Sports
Personality of the Year, an event that has set the pace for sports coverage in
this town.
Group photographs have also become a major feature whether they be pupils at our
school or members of our clubs and sports teams and a typical issue which
appeared on Friday 29th March 2003 carried a remarkable number of pictures
containing 653 faces of local people, an astounding feat for a single issue of
28 pages. This was local coverage at its very best because it reflected the old
tradition that every name and every face is a potential reader and readers are
the very lifeblood of a newspaper's circulation.
Editors have come and gone and there have been innovations but few drastic
changes and the style has remained virtually the same. Jonathan Smith, who had
joined the newspaper in 1993, served as editor until 2002 and he was followed by
two talented ladies, Angela Lowe (2002-04) and Lisa Bruen (2004-07), who both
filled the editor’s chair with distinction before the present editor, Paul
Clark, was appointed.
In December 2005, The Local finally lost its small town status when it
was taken over by the Johnston Press which already owned the Stamford Mercury
and the Lincolnshire Free Press. This brought it under the wing of one of
the country’s top three largest local newspaper publishers and a major force on
the Internet thus giving The Local its own web site. From small
beginnings in 1989, our own newspaper therefore now stands alongside the
company’s other 140 outlets with a dedicated commitment to producing local news
and information that both inform and reflect the important issues of the
communities they serve. |